India Launch Checklist

Commercial readiness
1. Define which products are right for India first.
2. Set a realistic landed price that leaves room for COD and returns.
3. Decide whether India is a test market or a committed growth market.
4. Choose your first customer segments and delivery footprint.

Compliance and entity model
1. Confirm whether you will sell under your own Indian entity or a partner GST entity.
2. Check whether your category needs extra certifications such as BIS or FSSAI.
3. Map the documents needed for customs and GST handling.
4. Decide who owns invoicing, tax collection, and returns compliance.

Fulfillment setup
1. Choose whether inventory will be bulk shipped into India or tested cross-border first.
2. Confirm dispatch cutoff, courier mix, and pincode reach.
3. Set rules for COD verification, failed-delivery follow-up, and RTO handling.
4. Make sure inventory, shipment, and returns data flow back into your store cleanly.